Hot New Strike King Lures from ICAST 2025

Strike King Lure Company has been around for 60-plus years helping fishermen and professional anglers alike get more fish to strike and strike often! As per usual, Strike King's booth at ICAST 2025 in Orlando, Florida, was buzzing with excitement. From killer crankbaits, swimbaits and gliders, here are the top four Strike King lures that are going to be worth having in your tacklebox arsenal.

Strike King Hardliner 35 Crankbait

The new Strike King Hardliner 35 Crankbait is a precision-tuned, cold-water killer designed with a nod to the classic wooden crankbaits of old. Its flat-sided profile and extra-tight wobble generate a subtle, natural action that proves irresistible to sluggish or heavily pressured fish.

This smaller-bodied version of the original Hardliner maintains the same fish-catching action while offering a more compact silhouette that's ideal for matching smaller forage. Designed to dive to depths of 3 to 5 feet, the Hardliner 35 thrives in shallow zones where finicky bass often hide out. With a wide array of proven color patterns, Strike King ensures there's a Hardliner 35 to match any water condition or baitfish hatch, making it a must-have for serious cold-water crankers.

Strike King	Length	Weight	Depth
Hardliner 35	2.5"	5/16	3-5ft

Strike King Final Copy Swimbait

Strike King's new Final Copy is a pre-rigged soft swimbait engineered for big strikes and deep-water domination.

Crafted with a forward-weighted design, the Final Copy swims true at any retrieve speed, whether you're slow-rolling through structure or burning it across open water. The heavy, scented plastic helps it sink faster and stay in the strike zone longer, giving anglers an edge when targeting deeper-holding bass.

But it’s not just about depth and action; this bait is built for hookup efficiency. A discreet magnet keeps the razor-sharp treble hook snug against the belly during the retrieve, and once the fish commits, a clever harness system allows the hook to pull free while a ball bearing swivel minimizes torque and reduces thrown fish. Add lifelike 3D eyes, scale-matching color patterns, and a top eyelet for stinger hook customization, and you’ve got a serious tool for coaxing giants out of hiding. The Final Copy doesn’t just imitate prey; it dares predators to strike.

Strike King	Length	Weight	Class
Final Copy Swimbait	4"	?	Fast-Sink
Final Copy Swimbait	4.75"	7/8oz	Fast-Sink
Final Copy Swimbait	6"	1.5oz	Fast-Sink

Strike King Clickin' Chicken

The new Strike King Clickin’ Chickin combines topwater plopper appeal with next-level sound and flash to provoke reaction bites from even the wariest predators.

At the heart of its unique appeal is a patent-pending MagTap magnetic chamber, which produces a distinct clicking noise during the retrieve. It’s not just noise for noise’s sake; this rhythmic click mimics the subtle cues of distressed prey, drawing curious fish from a distance. Pair that with a steel-tail construction that adds both flash and extra water displacement, and the Clickin’ Chickin becomes a beacon for hungry bass lying in wait.

Offered in two sizes and a range of proven color patterns, this innovative topwater lure is designed to stand out in pressured waters where conventional baits fall flat. Whether you're targeting early morning blow-ups or tempting fish in the heat of the day, the Strike King Clickin’ Chickin brings a bold new twist to plopper-style presentations, and the blow-ups to prove it.

Length	Weight
3"	3/4oz
4"	1.4oz

Strike King Hog Father Jr. Glidebait

Strike King has just dropped a game-changer for big bait enthusiasts: the all-new Hog Father Jr. Glidebait. Developed in partnership with the masterminds at Tater Hog Custom Lures, this fresh addition to Strike King's lineup is already making serious waves in the bass fishing world.

Designed with a single-jointed body and packed with ultra-realistic detailing, the Hog Father Jr. is built to do one thing: trigger explosive strikes from monster bass. Its seductive, side-to-side glide action mimics an injured or sluggish baitfish, delivering an irresistible target whether you’re creeping it slow or burning it with a medium-fast retrieve.

What sets this new bait apart is its sheer ability to draw fish out, from deep cover, long range, or heavy structure. The Hog Father Jr. presents a substantial meal, one that bass can’t help but commit to. Outfitted with ultra-sharp treble hooks and dual barrel-swivel hook hangers, it’s not just about attracting attention, it’s about putting more fish in the boat.